A Guide to Programmatic Advertising

Programmatic Advertising, using software to buy and sell digital advertising, is becoming increasingly important for advertisers. According to IAB Europe, more than 90% of publishers in Europe were using programmatic technology in 2016.
Caroline Briggs, Presales Engineer at NEWSCYCLE, will take you through many of the basic elements of Programmatic Advertising:
Understanding the basics of Programmatic Advertising
Clarifying expressions such as RTB, SSP, DSP and DMP
The pros and cons for advertisers and publishers

 

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2017-04-05T20:44:30+00:00 March 10th, 2017|Webinar: Advertising|