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User Experience (UX) Design Maturity and the UX Tipping Point

By Joakim Holmevi, Infomaker The expectations from the users have changed since the beginning of computer technologies. Earlier, when a new technology emerged, the user’s customs were to measure features among different products. But the time has changed and in recent years we have seen a new paradigm on user expectations. The paradigm has [...]

2019-02-18T16:58:01+00:00February 18th, 2019|Blog: Content|

How events boost profits, reduce subscriber churn

By Karina Fabian Recently, Bergens Tidende, one of the largest papers in Norway, wrote in an INMA blog about how hosting events has helped them build brand loyalty, differentiate themselves in the market, and increase subscriptions and advertising profits. The idea of hosting events is not a new one but isn’t often talked about. It [...]

2019-02-11T12:50:55+00:00February 11th, 2019|Blog: Advertising|

Why News Media Need Flexible Paywalls

By: Karina Fabian, Marketing Communications Specialist Last week, my husband, Rob, came home excited. A friend discovered Rob’s company had been mentioned in a news article about startup spaceflight companies. The friend shot him a link, and he quickly pulled it up. It was hidden behind a paywall. To make matters worse, the only way [...]

2019-02-04T15:15:40+00:00February 4th, 2019|Blog: Circulation|

Is print really dying? Or just metamorphosizing in purpose?

By: Karina Fabian, Marketing Communications SpecialistIs print dying or metamorphosizing in purpose?The past year has seen incredible change in the news media industry, as print newspapers and magazines have stopped or greatly reduced print production. The trend is continuing. This month, The Forward, a magazine for Jewish Americans, stopped print production after 121 years and [...]

2019-01-28T17:34:29+00:00January 28th, 2019|Blog: Advertising, Blog: Circulation|

As magazine incomes decline, publishers turn to technologies for help

By: Karina Fabian, Marketing Communications Specialist It’s no surprise to publishers that the magazine industry is in a decline. The PwC Global Entertainment and Media Outlook 2015-2020 predicts that by 2020, the magazine industry will have dropped 20% of its 2015 rate, representing a loss of approximately $19 billion globally. While 134 titles launched [...]

2019-02-04T21:05:02+00:00January 21st, 2019|Blog: Circulation|

Newsletter Subscriber provides NewsEdge.com end users self-service, takes burden of administrators

Newsletters are an important way for corporations to share breaking news with their employees and clients. NewsEdge.com not only offers newsletter administrators access to the content they need in real-time, but also allows them to easily put it in newsletter format. Administrators are often responsible for managing the distribution lists for those that need [...]

2019-01-14T14:29:48+00:00January 10th, 2019|Blog: Content as a Service|

Five Ways to Increase Readership in 2019

By: Karina Fabian, Marketing Communications Specialist2018 saw a lot of challenges for the media industry. We’re moving from print-and-digital to digital-first or digital-only with increasing urgency. President Trump’s cries of “Fake News!” as well as the violence caused by fake news spread via WhatsApp in India have raised reader credulity. Changes in social media algorithms [...]

What analytics are telling us about content discovery

By: Geoff Kehrer, Content and Mobile Sales Engineer For the past decade, we’ve continued to see the landscape change dramatically when it comes to how your readers and viewers consume content. It’s an interesting ecosystem, and media companies are continually looking for the ”‘Holy Grail” in terms of platforms and products to engage their [...]

2018-12-10T18:07:38+00:00December 10th, 2018|Blog: Mobile|

Seven Fun Facts About Media Services Group

By: Karina Fabian, Marketing Communications Specialist One of the nice things about acquiring a new company is getting to know its unique personality – the human side, as well as the product side. Today, we share seven interesting facts about Media Services Group, which we acquired in February 2018. Élan is the French word meaning [...]

2018-11-26T17:31:31+00:00November 26th, 2018|Blog: Advertising, Blogs|

WAN-IFRA Study: Engaged Readers Don’t Churn

By: Karina Fabian, Marketing Communications Specialist In August, WAN-IFRA released a study about news media subscription and the strategy for preventing reader churn. Retaining readers is less costly than finding new ones, but it isn’t necessarily easier. The study, which involved dozens of publishers in the United States and Europe, found that, whatever tactics [...]

2018-11-19T13:24:57+00:00November 19th, 2018|Blog: Advertising, Blog: Circulation, Blog: Content, Blog: Mobile|