Blog: Advertising

//Blog: Advertising

Tips for Effectively Using Paywalls

By: Karina Fabian, Marketing Communications Specialist Digital advertising has a its place in a digital monetization scheme, but with Adblockers, ad fraud and simple supply-and demand, it’s not a reliable single source of income. In fact, 10 percent of publishers surveyed by Reuters in 2018 said they are planning for a future where “digital [...]

2018-09-17T20:40:26+00:00September 17th, 2018|Blog: Advertising, Blog: Circulation, Blog: Content|

Seven Reasons to Use a Paywall

By: Karina Fabian, Marketing Communications Specialist Digital paywalls have come a long way since their inception. Not only are there multiple ways to implement paywalls, from allowing one-time access after a partial read to demanding full subscriptions, reader audiences are growing more accustomed to seeing them. Even among young adults, which the industry previously [...]

2018-09-04T20:24:08+00:00September 4th, 2018|Blog: Advertising, Blog: Circulation, Blog: Content|

Meet Digital Detective Jason Goldberg

I’d seen a lot of meticulously protected displays in my lifetime, but this one beat them all. They had security backups for their security backups. Nothing was left to chance. And yet the Pulitzer Diamond was gone. While the curator wiped sweat off his brow and moaned about the loss, the museum’s chief of [...]

Content may be king, but the platform remains a democracy – Part 2

By: Peter Marsh, Vice President of Marketing Part 2: Digital Platforms Flash forward to the web The rules changed again around the turn of the century with the advent of web content management technology. Companies like Vignette, Interwoven, Polopoly, Ektron and others developed proprietary systems that enabled publishers to manage the presentation and delivery of [...]

MSG Users Conference a huge success

By: Karina Fabian, Newscycle Marketing Communications Specialist One of the great parts of acquiring a new company is the influx of energy and new ideas. We certainly saw this at the users conference for the newest member of the Newscycle family, Media Services Group. Media Services Group, NEWSCYCLE Solutions latest acquisition, held their 2018 [...]

OTT: Captivating the Cord-Cutters and Print-Nevers

By: Peter Marsh, Vice President of Marketing, NEWSCYCLE Solutions Almost every research study that analyzes news media habits reaches the same conclusion – OTT content is growing exponentially and is by far the video consumption choice among younger audiences. In some markets, consumers are expected to view an average of 19 hours of OTT content [...]

2018-03-28T15:45:35+00:00March 28th, 2018|Blog: Advertising, Blog: Content, Blog: Mobile, Blogs|

Google shines a light on all your insecurities

New Chrome browser will mark all HTTP sites as “not secure” Beginning this July with the release of the Chrome 68 browser, Google will gradually start marking any sites not using the HTTPS protocol as “not secure.” In a February 2018 blog post from Google’s security product manager, the company said, “For the past [...]