Blog: Content

//Blog: Content

What’s the difference between 983 and 12?

For companies considering a new content management system, the choice often comes down to a decision between proprietary and open source. For those companies that prefer open source content management solutions, the choice then becomes whether to go with Drupal or WordPress or something else. Our new blog tries to address these questions, with an [...]

2017-03-27T14:32:54+00:00December 15th, 2016|Blog: Cloud, Blog: Content|

Clicks to Clocks to Cliques

Written for the World Association of Newspapers and News Publishers (wan-ifra.org) In the old days, digital advertising effectiveness was measured by how many people clicked on an ad. This worked okay for a while. Then ads started scudding across our screens and filling up so much of our precious page real estate that most clicks [...]

2017-03-27T14:36:04+00:00June 16th, 2016|Blog: Advertising, Blog: Content, Blog: Mobile|

Raising your Game on Sports Agate

Major League pitcher Jim Bouton once said, “Statistics are about as interesting as first base coaches.” Bouton’s book, Ball Four, helped to revolutionize baseball journalism and caused fans to view the national pastime in an entirely new way. Former Supreme Court Chief Justice Earl Warren had a more positive – but equally cynical – perspective [...]

2017-03-27T14:36:43+00:00May 23rd, 2016|Blog: Content|

Beware the Hacktivists

Journalists, be afraid. Be very afraid. You are targets for cyber criminals who want to steal your personal identities. In fact, you are the prime access points for these so-called hacktivists, who will use your compromised account information to infiltrate your network and attempt to control your media company’s editorial voice. A recent PricewaterhouseCoopers (PwC) [...]

2017-03-27T14:37:19+00:00May 3rd, 2016|Blog: Cloud, Blog: Content|

A game-changing web and mobile content management technology for the global news media industry

After months of hype and hyperbole, Drupal 8 was released on November 19, 2015, ushering in a new generation of content management software for large and small websites alike. For news publishers, the Drupal 8 platform represents a potentially game-changing technology to power media web and mobile sites. News media websites are, by necessity, complex [...]

2017-03-27T14:39:31+00:00January 12th, 2016|Blog: Content, Blog: Mobile|

Thinking Outside the Block

Four strategies to help news media publishers combat the global ad blocking phenomenon Adblock Plus, Blockr, 1Blocker, Purify Blocker, Crystal, uBlock Adguard. The list goes on. There’s a reason ad blockers are so popular. Most people hate online banner ads. They hate pop-up ads, mobile display ads, interstitials and pre-roll video ads. People especially hate [...]

2017-03-27T14:40:10+00:00December 3rd, 2015|Blog: Advertising, Blog: Content|

The Cybersecurity Imperative for News Media Companies

Businesses around the world are increasingly under threat from cyberattacks, and the news media industry is especially vulnerable. In a recent global survey of media IT executives, more than 50 percent reported experiencing a cyberattack or data breach within the past two years. The October 2015 study, conducted by NEWSCYCLE Solutions, surveyed 110 senior technology [...]

2017-03-27T13:38:39+00:00November 2nd, 2015|Blog: Advertising, Blog: Cloud, Blog: Content|

Rethinking Audience Segmentation, Targeting and Engagement

You don’t know me. You may think you do, but you really don’t. Sure, I like basketball and tennis. But, when I visit my favorite news media website, that doesn’t mean I want to constantly see ads for basketball tickets or stories about Wimbledon showing up in my personalized home page. Your targeting software may [...]

Six Tips for Effective Mobile Copywriting

There’s a clever but misguided acronym in our industry called COPE. In creating newspaper content, some editors encourage their teams to COPE – Create Once Publish Everywhere. The concept sounds great, especially for busy newsrooms that must produce more content for more channels with fewer staff members than ever before. The problem is that content [...]

2017-03-27T14:41:38+00:00September 1st, 2015|Blog: Content, Blog: Mobile|