Blog: Mobile

//Blog: Mobile

Five Ways to Increase Readership in 2019

By: Karina Fabian, Marketing Communications Specialist2018 saw a lot of challenges for the media industry. We’re moving from print-and-digital to digital-first or digital-only with increasing urgency. President Trump’s cries of “Fake News!” as well as the violence caused by fake news spread via WhatsApp in India have raised reader credulity. Changes in social media algorithms [...]

What analytics are telling us about content discovery

By: Geoff Kehrer, Content and Mobile Sales Engineer For the past decade, we’ve continued to see the landscape change dramatically when it comes to how your readers and viewers consume content. It’s an interesting ecosystem, and media companies are continually looking for the ”‘Holy Grail” in terms of platforms and products to engage their [...]

2018-12-10T18:07:38+00:00December 10th, 2018|Blog: Mobile|

WAN-IFRA Study: Engaged Readers Don’t Churn

By: Karina Fabian, Marketing Communications Specialist In August, WAN-IFRA released a study about news media subscription and the strategy for preventing reader churn. Retaining readers is less costly than finding new ones, but it isn’t necessarily easier. The study, which involved dozens of publishers in the United States and Europe, found that, whatever tactics [...]

2018-11-19T13:24:57+00:00November 19th, 2018|Blog: Advertising, Blog: Circulation, Blog: Content, Blog: Mobile|

Meet Digital Detective Wayne Burrows

Regaining consciousness was hard. Doing it while being sucker punched was even worse. “Wake up!” Tiny Bighouse slapped my face for good measure. Then someone threw water on me. Really, I prefer my baths alone. I forced my eyes open enough to see an expensive black dinner jacket over a white tuxedo shirt. The [...]

Meet Digital Detective Caroline Briggs

Grief is a tough pill to swallow, especially when the dead person was young, famous, and loved. Now and then, there’s someone who wants to fight it. Normally, I send the shell-shocked relative home with my sympathies and advice to spend their money on a psych instead of a PI, but my rent was [...]

Meet Digital Detective Jason Goldberg

I’d seen a lot of meticulously protected displays in my lifetime, but this one beat them all. They had security backups for their security backups. Nothing was left to chance. And yet the Pulitzer Diamond was gone. While the curator wiped sweat off his brow and moaned about the loss, the museum’s chief of [...]

Content may be king, but the platform remains a democracy – Part 2

By: Peter Marsh, Vice President of Marketing Part 2: Digital Platforms Flash forward to the web The rules changed again around the turn of the century with the advent of web content management technology. Companies like Vignette, Interwoven, Polopoly, Ektron and others developed proprietary systems that enabled publishers to manage the presentation and delivery of [...]

Five Best Tips for Push Notification Management

By: Karina Fabian, Newscycle Marketing Communications Specialist When it comes to your mobile apps, it’s important to give your new user a good onboarding experience so they can get the news they want, and that can include breaking news sent via push notifications. Push notifications are a great way to make contact with your [...]

2018-07-17T19:47:51+00:00July 17th, 2018|Blog: Mobile, Blogs|