Blog: Mobile

//Blog: Mobile

Mobilizing for Growth

Check out these recent statistics from the Pew Research State of the News Media 2016 report: 65%   =  Increase in spending on newspaper mobile advertising last year 35%   =  Total newspaper digital advertising spend on mobile 135% =  Growth in mobile news consumption in 2015 10%   =  Pace of expansion in unique news [...]

2017-03-27T14:35:32+00:00 June 30th, 2016|Blog: Advertising, Blog: Mobile|

Clicks to Clocks to Cliques

Written for the World Association of Newspapers and News Publishers (wan-ifra.org) In the old days, digital advertising effectiveness was measured by how many people clicked on an ad. This worked okay for a while. Then ads started scudding across our screens and filling up so much of our precious page real estate that most clicks [...]

2017-03-27T14:36:04+00:00 June 16th, 2016|Blog: Advertising, Blog: Content, Blog: Mobile|

A game-changing web and mobile content management technology for the global news media industry

After months of hype and hyperbole, Drupal 8 was released on November 19, 2015, ushering in a new generation of content management software for large and small websites alike. For news publishers, the Drupal 8 platform represents a potentially game-changing technology to power media web and mobile sites. News media websites are, by necessity, complex [...]

2017-03-27T14:39:31+00:00 January 12th, 2016|Blog: Content, Blog: Mobile|

Rethinking Audience Segmentation, Targeting and Engagement

You don’t know me. You may think you do, but you really don’t. Sure, I like basketball and tennis. But, when I visit my favorite news media website, that doesn’t mean I want to constantly see ads for basketball tickets or stories about Wimbledon showing up in my personalized home page. Your targeting software may [...]

Six Tips for Effective Mobile Copywriting

There’s a clever but misguided acronym in our industry called COPE. In creating newspaper content, some editors encourage their teams to COPE – Create Once Publish Everywhere. The concept sounds great, especially for busy newsrooms that must produce more content for more channels with fewer staff members than ever before. The problem is that content [...]

2017-03-27T14:41:38+00:00 September 1st, 2015|Blog: Content, Blog: Mobile|

One Cheek to Kiss

When shopping for point applications or enterprise software systems, buyers face a familiar dilemma. Best-of-breed or single-source? Is it better to purchase the best components possible and make sure they all work together? Or, is it preferable to work with one supplier who will take responsibility for installing and supporting the entire package? For companies [...]

Serving the Mobile-only-al Generation

The newspaper mobile-only audience had a 73% growth spurt this year. Almost 40% of online news consumers‎ get content exclusively on mobile devices. Compare this to people who use desktops or laptops to access newspaper content, which dropped to 32%, according to the latest ComScore data reported by the Newspaper Association of America. So, how [...]

2017-03-27T14:44:35+00:00 April 7th, 2015|Blog: Content, Blog: Mobile|