Blog: Mobile

//Blog: Mobile

Unique and relevant: the watchwords for local media success

By: Ronnie Willis, Sales Engineer, NEWSCYCLE Solutions A media company in Canada has claimed huge success with a digital product -- a huge enough success that the company killed the print newspaper it had been producing for more than a century. On Dec. 30, Montreal’s La Presse printed its last Saturday edition, becoming the [...]

2018-01-17T16:32:23+00:00January 17th, 2018|Blog: Circulation, Blog: Content, Blog: Mobile|

The GDPR is coming and NEWSCYCLE Solutions will be ready

By: Peter Marsh, VP of Marketing, NEWSCYCLE Solutions On May 25, 2018, a new landmark privacy law called the General Data Protection Regulation (GDPR) takes effect in the European Union (EU) and European Economic Area (EEA). The GDPR expands the privacy rights granted to individuals living in EU and EEA countries, and it places [...]

Hey Publishers: Get Your Apps in Gear

By: Aley Sibol, Marketing Manager, NEWSCYCLE Solutions As the largest software vendor serving the news media industry, Newscycle is not sitting around on our assets. We continue to invest a ton of time researching what’s working and what’s not for publishers. One thing is clear – mobile apps are important tools for increasing engagement and [...]

2017-08-10T14:28:07+00:00August 10th, 2017|Blog: Mobile|

Yes, seniors use smartphones too. And they love mobile apps.

By: Avery Griffin, Senior Client Engagement Manager, NEWSCYCLE Solutions Technology and simple-to-use mobile devices have made navigating the digital world easier, yet many older adults believe going online is the equivalent of learning a foreign language. Newer generations are introduced to digital use from birth, but laptops and the internet aren’t intuitive for seniors. [...]

2017-06-19T16:02:37+00:00June 19th, 2017|Blog: Mobile, Blogs|

Youth movement in newspaper readership – online, on mobile and even in print

By: Peter Marsh, VP Marketing, NEWSCYCLE Solutions   While the prevailing view is that consumers – especially younger ones – are shifting their focus away from traditional media, a new survey by L.E.K. Research and NEWSCYCLE Solutions finds just the opposite. Today, young people are becoming the most avid multi-channel news readers, and they [...]

2017-04-26T17:14:22+00:00April 26th, 2017|Blog: Content, Blog: Mobile|

Digital Platformation

How Newspapers Are Revolutionizing Paid Content Models When it comes to digital transformation in the news media industry, there’s no need to belabor the backstory. It started back in the day when our publishers told us, “We need to get on the web, pronto.” This was circa 1995, when people still said “pronto” and [...]

2017-03-28T13:32:49+00:00February 17th, 2017|Blog: Content, Blog: Mobile|

Return on Mobile App Investment

Mobile phones have become so ubiquitous that there’s actually a new phobia called nomophobia, which is the intense or irrational fear of being out of mobile phone contact. Dependence on our mobile devices is increasing daily. The gurus at Scientific American describe this as transactive memory. It’s our need to have reliable external sources of [...]

2017-04-26T13:39:28+00:00September 12th, 2016|Blog: Mobile|

Mobilizing for Growth

Check out these recent statistics from the Pew Research State of the News Media 2016 report: 65%   =  Increase in spending on newspaper mobile advertising last year 35%   =  Total newspaper digital advertising spend on mobile 135% =  Growth in mobile news consumption in 2015 10%   =  Pace of expansion in unique news [...]

2017-03-27T14:35:32+00:00June 30th, 2016|Blog: Advertising, Blog: Mobile|

Clicks to Clocks to Cliques

Written for the World Association of Newspapers and News Publishers (wan-ifra.org) In the old days, digital advertising effectiveness was measured by how many people clicked on an ad. This worked okay for a while. Then ads started scudding across our screens and filling up so much of our precious page real estate that most clicks [...]

2017-03-27T14:36:04+00:00June 16th, 2016|Blog: Advertising, Blog: Content, Blog: Mobile|

A game-changing web and mobile content management technology for the global news media industry

After months of hype and hyperbole, Drupal 8 was released on November 19, 2015, ushering in a new generation of content management software for large and small websites alike. For news publishers, the Drupal 8 platform represents a potentially game-changing technology to power media web and mobile sites. News media websites are, by necessity, complex [...]

2017-03-27T14:39:31+00:00January 12th, 2016|Blog: Content, Blog: Mobile|