Blogs

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Beware the Hacktivists

Journalists, be afraid. Be very afraid. You are targets for cyber criminals who want to steal your personal identities. In fact, you are the prime access points for these so-called hacktivists, who will use your compromised account information to infiltrate your network and attempt to control your media company’s editorial voice. A recent PricewaterhouseCoopers (PwC) [...]

May 3rd, 2016|Blog: Cloud, Blog: Content|

How Does Your Programmatic Technology Stack Up?

When it comes to programmatic advertising, publishers spend less than 20 percent of their time on value-related tasks like selling, upselling, and lead generation. The remaining 80 percent of the time is spent on administrative activities such as billing, reconciliation, reporting, rekeying data, and monitoring inventory for ad fraud. Now that programmatic trading is [...]

March 29th, 2016|Blog: Advertising, Blog: Cloud|

Clean Ads, Native Ads, No Ads

New publisher survey points to promising solutions in the battle against ad blockers Your typical news website takes almost eight seconds for a page to load. That same page loads in less than two seconds when an ad blocker is installed on the visitor’s desktop or mobile device. When people are trying to access [...]

March 3rd, 2016|Blog: Advertising|

A game-changing web and mobile content management technology for the global news media industry

After months of hype and hyperbole, Drupal 8 was released on November 19, 2015, ushering in a new generation of content management software for large and small websites alike. For news publishers, the Drupal 8 platform represents a potentially game-changing technology to power media web and mobile sites. News media websites are, by necessity, complex [...]

January 12th, 2016|Blog: Content, Blog: Mobile|

Thinking Outside the Block

Four strategies to help news media publishers combat the global ad blocking phenomenon Adblock Plus, Blockr, 1Blocker, Purify Blocker, Crystal, uBlock Adguard. The list goes on. There’s a reason ad blockers are so popular. Most people hate online banner ads. They hate pop-up ads, mobile display ads, interstitials and pre-roll video ads. People especially hate [...]

December 3rd, 2015|Blog: Advertising, Blog: Content|

The Cybersecurity Imperative for News Media Companies

Businesses around the world are increasingly under threat from cyberattacks, and the news media industry is especially vulnerable. In a recent global survey of media IT executives, more than 50 percent reported experiencing a cyberattack or data breach within the past two years. The October 2015 study, conducted by NEWSCYCLE Solutions, surveyed 110 senior technology [...]

November 2nd, 2015|Blog: Advertising, Blog: Cloud, Blog: Content|

Rethinking Audience Segmentation, Targeting and Engagement

You don’t know me. You may think you do, but you really don’t. Sure, I like basketball and tennis. But, when I visit my favorite news media website, that doesn’t mean I want to constantly see ads for basketball tickets or stories about Wimbledon showing up in my personalized home page. Your targeting software may [...]

September 29th, 2015|Blog: Advertising, Blog: Circulation, Blog: Cloud, Blog: Content, Blog: Mobile|

Six Tips for Effective Mobile Copywriting

There’s a clever but misguided acronym in our industry called COPE. In creating newspaper content, some editors encourage their teams to COPE – Create Once Publish Everywhere. The concept sounds great, especially for busy newsrooms that must produce more content for more channels with fewer staff members than ever before. The problem is that content [...]

September 1st, 2015|Blog: Content, Blog: Mobile|