New publisher survey points to promising solutions in the battle against ad blockers Your typical news website takes almost eight seconds for a page to load. That same page loads in less than two seconds when an ad blocker is installed on the visitor’s desktop or mobile device.
There’s an idiom, probably biblical, about separating the sheep from the goats. With utmost respect to goats, it’s about choosing what is of high quality over what is of lower quality. In the secular world of online advertising, we need to make a similar distinction between good and bad native ads. Download now