Bloomington, MN – September 13, 2016 – NEWSCYCLE Solutions announces that the Dayton Daily News is live on the NEWSCYCLE Advertising platform for all digital, print and mobile advertising.
The software provides the Dayton Daily News sales team with full visibility into customer accounts and advertising activity. An integrated self-service module enables advertisers to book orders and build ads, including package options to boost cross-media ad sales. The NEWSCYCLE Advertising system also provides real-time data to increase sales efforts and explore new revenue-generating opportunities.
The new advertising system went into live production in under four months from the start of the project. “We met an aggressive timeline,” said Charlene Kiss, NEWSCYCLE Project Manager. “At the same time we installed NEWSCYCLE Advertising at Dayton Daily News, we completed the framework to deploy the system at two other Cox Media Group dailies, the Palm Beach Post and the Austin American-Statesman. This was a rapid implementation for a project of this size.”
Founded in 1898, the Dayton Daily News reaches approximately 400,000 adults each week and is among the top 25 fastest growing newspapers in the U.S.