Big Data and AI – more than Buzzwords
“Big Data” and “AI” (artificial intelligence) are buzzwords that have been woven into corporate and finance strategy session discussions around the globe for a number of years. They’re more than cool-sounding words; unlike other buzzwords, [...]
Why Newsletters?
By Karina Fabian The future of Print is newsletters. - Jeff Shine, Newscycle's Executive Vice President of Ad Development Platforms It’s a common belief that the day of email has passed. For some, this [...]
Nine Reasons to Have a Self-Service Subscriptions Portal
By Karina Fabian A subscription-based revenue system relies heavily on customer satisfaction, and customers love convenience and control. One way to support those desires is through a self-serve subscription portal. We are living in a [...]
User Experience (UX) Design Maturity and the UX Tipping Point
By Joakim Holmevi, Infomaker The expectations from the users have changed since the beginning of computer technologies. Earlier, when a new technology emerged, the user’s customs were to measure features among different products. But [...]
How events boost profits, reduce subscriber churn
By Karina Fabian Recently, Bergens Tidende, one of the largest papers in Norway, wrote in an INMA blog about how hosting events has helped them build brand loyalty, differentiate themselves in the market, and increase [...]
Why News Media Need Flexible Paywalls
By: Karina Fabian, Marketing Communications Specialist Last week, my husband, Rob, came home excited. A friend discovered Rob’s company had been mentioned in a news article about startup spaceflight companies. The friend shot him a [...]