Return on Mobile App Investment
Mobile phones have become so ubiquitous that there’s actually a new phobia called nomophobia, which is the intense or irrational fear of being out of mobile phone contact. Dependence on our mobile devices is increasing [...]
Mobilizing for Growth
Check out these recent statistics from the Pew Research State of the News Media 2016 report: 65% = Increase in spending on newspaper mobile advertising last year 35% = Total newspaper digital advertising spend [...]
Clicks to Clocks to Cliques
Written for the World Association of Newspapers and News Publishers (wan-ifra.org) In the old days, digital advertising effectiveness was measured by how many people clicked on an ad. This worked okay for a while. Then [...]
Raising your Game on Sports Agate
Major League pitcher Jim Bouton once said, “Statistics are about as interesting as first base coaches.” Bouton’s book, Ball Four, helped to revolutionize baseball journalism and caused fans to view the national pastime in an [...]
Beware the Hacktivists
Journalists, be afraid. Be very afraid. You are targets for cyber criminals who want to steal your personal identities. In fact, you are the prime access points for these so-called hacktivists, who will use your [...]
How Does Your Programmatic Technology Stack Up?
When it comes to programmatic advertising, publishers spend less than 20 percent of their time on value-related tasks like selling, upselling, and lead generation. The remaining 80 percent of the time is spent on [...]