Clicks to Clocks to Cliques
Written for the World Association of Newspapers and News Publishers (wan-ifra.org) In the old days, digital advertising effectiveness was measured by how many people clicked on an ad. This worked okay for a while. Then [...]
Raising your Game on Sports Agate
Major League pitcher Jim Bouton once said, “Statistics are about as interesting as first base coaches.” Bouton’s book, Ball Four, helped to revolutionize baseball journalism and caused fans to view the national pastime in an [...]
Beware the Hacktivists
Journalists, be afraid. Be very afraid. You are targets for cyber criminals who want to steal your personal identities. In fact, you are the prime access points for these so-called hacktivists, who will use your [...]
How Does Your Programmatic Technology Stack Up?
When it comes to programmatic advertising, publishers spend less than 20 percent of their time on value-related tasks like selling, upselling, and lead generation. The remaining 80 percent of the time is spent on [...]
Clean Ads, Native Ads, No Ads
New publisher survey points to promising solutions in the battle against ad blockers Your typical news website takes almost eight seconds for a page to load. That same page loads in less than two [...]
The Post-Apocalyptic Power of Print
I started working in the newspaper industry in 1977. Imagine my delight this past Christmas morning when I discovered that newspapers are still being printed 100 years later, in 2077. This according to Fallout 4, [...]