How Does Your Programmatic Technology Stack Up

When it comes to programmatic advertising, publishers spend less than 20 percent of their time on value-related tasks like selling, upselling, and lead generation. The remaining 80 percent of the time is spent on administrative activities such as billing, reconciliation, reporting,
rekeying data, and monitoring inventory for ad fraud.

 

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2017-04-27T22:03:56+00:00 April 27th, 2017|Whitepaper: Advertising|