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About Karina Fabian

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So far Karina Fabian has created 14 blog entries.

How events boost profits, reduce subscriber churn

By Karina Fabian Recently, Bergens Tidende, one of the largest papers in Norway, wrote in an INMA blog about how hosting events has helped them build brand loyalty, differentiate themselves in the market, and increase subscriptions and advertising profits. The idea of hosting events is not a new one but isn’t often talked about. It [...]

2019-02-11T12:50:55+00:00February 11th, 2019|Blog: Advertising|

Why News Media Need Flexible Paywalls

By: Karina Fabian, Marketing Communications Specialist Last week, my husband, Rob, came home excited. A friend discovered Rob’s company had been mentioned in a news article about startup spaceflight companies. The friend shot him a link, and he quickly pulled it up. It was hidden behind a paywall. To make matters worse, the only way [...]

2019-02-04T15:15:40+00:00February 4th, 2019|Blog: Circulation|

Is print really dying? Or just metamorphosizing in purpose?

By: Karina Fabian, Marketing Communications SpecialistIs print dying or metamorphosizing in purpose?The past year has seen incredible change in the news media industry, as print newspapers and magazines have stopped or greatly reduced print production. The trend is continuing. This month, The Forward, a magazine for Jewish Americans, stopped print production after 121 years and [...]

2019-01-28T17:34:29+00:00January 28th, 2019|Blog: Advertising, Blog: Circulation|

As magazine incomes decline, publishers turn to technologies for help

By: Karina Fabian, Marketing Communications Specialist It’s no surprise to publishers that the magazine industry is in a decline. The PwC Global Entertainment and Media Outlook 2015-2020 predicts that by 2020, the magazine industry will have dropped 20% of its 2015 rate, representing a loss of approximately $19 billion globally. While 134 titles launched [...]

2019-02-04T21:05:02+00:00January 21st, 2019|Blog: Circulation|