Blog: Advertising

//Blog: Advertising

Eight Reasons to Offer Your Customers an Advertising Self-service Portal

By: Karina Fabian, Marketing Communications Specialist Self-service is not just a trend but an expectation – and why not? It offers convenience for the customer as well as labor savings for the company. It also keeps things in one convenient place, making communications easier, and simplifies the process of offering discounts, collecting data and [...]

2019-04-22T14:21:29+00:00April 22nd, 2019|Blog: Advertising|

What You Can Learn from 2019 iConnect User Conference

Update: The extra training sessions on Thursday have been canceled. We apologize for the inconvenience. If you have specific questions, requests, or issues which need to be addressed by Newscycle, please contact an iConnect Board member who can direct you to the proper resource. Also, don’t forget our sales engineers are glad to visit your [...]

How events boost profits, reduce subscriber churn

By Karina Fabian Recently, Bergens Tidende, one of the largest papers in Norway, wrote in an INMA blog about how hosting events has helped them build brand loyalty, differentiate themselves in the market, and increase subscriptions and advertising profits. The idea of hosting events is not a new one but isn’t often talked about. It [...]

2019-02-11T12:50:55+00:00February 11th, 2019|Blog: Advertising|

Is print really dying? Or just metamorphosizing in purpose?

By: Karina Fabian, Marketing Communications SpecialistIs print dying or metamorphosizing in purpose?The past year has seen incredible change in the news media industry, as print newspapers and magazines have stopped or greatly reduced print production. The trend is continuing. This month, The Forward, a magazine for Jewish Americans, stopped print production after 121 years and [...]

2019-01-28T17:34:29+00:00January 28th, 2019|Blog: Advertising, Blog: Circulation|

Five Ways to Increase Readership in 2019

By: Karina Fabian, Marketing Communications Specialist2018 saw a lot of challenges for the media industry. We’re moving from print-and-digital to digital-first or digital-only with increasing urgency. President Trump’s cries of “Fake News!” as well as the violence caused by fake news spread via WhatsApp in India have raised reader credulity. Changes in social media algorithms [...]

Seven Fun Facts About Media Services Group

By: Karina Fabian, Marketing Communications Specialist One of the nice things about acquiring a new company is getting to know its unique personality – the human side, as well as the product side. Today, we share seven interesting facts about Media Services Group, which we acquired in February 2018. Élan is the French word meaning [...]

2018-11-26T17:31:31+00:00November 26th, 2018|Blog: Advertising, Blogs|

WAN-IFRA Study: Engaged Readers Don’t Churn

By: Karina Fabian, Marketing Communications Specialist In August, WAN-IFRA released a study about news media subscription and the strategy for preventing reader churn. Retaining readers is less costly than finding new ones, but it isn’t necessarily easier. The study, which involved dozens of publishers in the United States and Europe, found that, whatever tactics [...]

2018-11-19T13:24:57+00:00November 19th, 2018|Blog: Advertising, Blog: Circulation, Blog: Content, Blog: Mobile|

10 – Plus One! – Take-Aways from the INMA Consumer Engagement Summit

By: Peter Marsh, Vice President Marketing INMA held its Consumer Engagement Summit in Miami, FL, Nov 8-9, and our VP of Marketing, Peter Marsh, was there to learn the latest on how news media companies are striving to find, cultivate and retain readers. Here are 11 takeaways you should know: Membership has its privileges. [...]

2018-11-12T19:55:38+00:00November 12th, 2018|Blog: Advertising, Blog: Circulation, Blog: Content|

Meet Digital Detective Wayne Burrows

Regaining consciousness was hard. Doing it while being sucker punched was even worse. “Wake up!” Tiny Bighouse slapped my face for good measure. Then someone threw water on me. Really, I prefer my baths alone. I forced my eyes open enough to see an expensive black dinner jacket over a white tuxedo shirt. The [...]

Meet Digital Detective Caroline Briggs

Grief is a tough pill to swallow, especially when the dead person was young, famous, and loved. Now and then, there’s someone who wants to fight it. Normally, I send the shell-shocked relative home with my sympathies and advice to spend their money on a psych instead of a PI, but my rent was [...]