Newsday and Newscycle Advertising Integration with Salesforce Case Study
“Salesforce and Newscycle Advertising each have their own strengths,” says Noelle Lafferty, Director of Sales Technology for Newsday. “Newscycle Advertising offers a strong system for recording ad management transactions, while Salesforce is where the sale starts and where all the customer accounts are managed. By integrating the two, we were able to complete the circle.”
Find out how Newsday, the leading news media provider for Long Island, harnessed the power of a Newscycle Advertising/Salesforce integration.