The Nation Media Group in Kenya Goes Live on Newscycle Content and Advertising Solutions

Bloomington, MN and Nairobi, Kenya – July 17, 2018 – NEWSCYCLE Solutions (“Newscycle“), is pleased to announce that Nation Media Group (NMG), the largest independent media house in East and Central Africa, has successfully implemented Newscycle Content and Advertising solutions for all its publications.

NMG, which has 17 publications serving Kenya, Uganda, Tanzania and Rwanda, has always endeavored to be at the forefront of technology. In 1970, it upgraded its printing press to one of the most modern in Africa and has since worked to take advantage of new technologies and reach to markets, including digital.

NMG has been a Newscycle customer since 2000, and the move to Newscycle’s Content and Advertising reflects its interest in taking advantage of the best software platforms to streamline operations.

“They were on older infrastructure with our DTI software, so Newscycle was a natural choice to investigate as a replacement option,” said Mogens Bendtsen, EMEA project manager for Newscycle. “They investigated other vendors, but in the end, they were so happy with Newscycle, they decided to continue the excellent cooperation with us.”

The cooperation carried into this project as well, with a Newscycle team visiting NMG sites four times over the course of the project. As a result, the work of converting all the NMG systems to the new software platforms took only four and a half months, a reflection on the dedication of the Newscycle project team and the enthusiastic teamwork by everyone involved in Newscycle and NMG. The first newspaper created using the new system went out June 11.

NMG is already reaping the benefits of the upgrade. “NMG now has a more efficient workflow with Content Planner, and the NCS Lite Editor/Reporter client removed the need for InCopy. They also have their multimedia advertising and CRM system on a responsive browser via SalesLink and can use it from any mobile device, allowing for reporting and invoicing in one common database,” Bendtsen said.

“I would also like to take this opportunity to thank the Newscycle team for their commitment as well as for being there to support us throughout the entire go-live period late into the night as well as throughout the entire project. We look forward to your continued commitment and support in to the future,” said Gabriel Chege, Group IT Director for Nation Media Group.

Newscycle platforms power more than 8,000 media sites and publications around world, including 92 of the top 100 U.S. newspaper publishers. More than 70 percent of the world’s largest news media companies use Newscycle software. To date in 2018, it has brought 170 projects to implementation – 101 of which are new systems – and is contracted for 47 more.

About Newscycle:
NEWSCYCLE Solutions is the leading provider of software and services powering the global media industry. Our content management, advertising management, subscription management and mobile solutions help companies drive profitability and accelerate digital business models. With headquarters in Bloomington, MN and regional offices throughout the world, NEWSCYCLE Solutions a trusted partner serving over 10,000 news media, broadcast, magazine, financial services and corporate clients.

About Nation Media Group:
The Nation Media Group is a leader in media and entertainment with businesses in television networks, film, and TV entertainment, and uses its industry-leading operating scale and brands to create, package and deliver high-quality content on a multi-platform basis. As the largest independent media house in East and Central Africa, we attract and serve unparalleled audiences in Kenya, Uganda, Tanzania, and Rwanda. As a brand, we are committed to generating and creating content that will inform, educate and entertain our consumers across the different platforms, keeping in mind the changing needs and trends in the industry. In our journey, nothing matters more than the integrity, transparency, and balance in journalism that we have publicly committed ourselves to. NMG journalism seeks to positively transform the society it serves, by influencing social, economic and political progress.

2018-07-17T13:30:26+00:00July 17th, 2018|News, News: Advertising, News: Content|